The store at Growing Power’s Milwaukee farm is the only place for miles around that carries fresh produce, free-range eggs, grass-fed beef, and homegrown honey. Even in winter, customers find the handmade shelves and aging coolers stocked with fresh-picked salad greens.
Growing Power co-director Karen Parker, who has worked alongside Allen since the project started, says, “It’s a wonderful thing to change people’s lives through changing what they’re eating.” Parker believes her parents would have lived much longer with a healthier diet. She takes a deep pride in providing fresh, healthy food. “Last summer during the salmonella problem with tomatoes, I was able to tell customers, ‘You don’t have to worry. These tomatoes were grown right here.’ I found myself selling out of tomatoes.”